ISBN:
978-7-122-02093-2 价格： CNY15.00
语种:
中
题名:
会展实务英语 / 张达球,陈宜平,周岩 ,
版次:
1
出版发行:
出版地： 出版社： 化学工业出版社 出版日期： 2008.02
载体形态:
144页 16开
内容附注:
Unit 1 How to Conduct a Productive Effective and Interesting Meeting Part A Prepare a Meeting Part B Dos and Don'ts for a Meeting Part C How to Take Minutes--an Example Part D Closing the Meeting and Following up Part E Discussion and PracticeUnit 2 Get Ready for an Exhibition Part A A Brief Introduction to What to Be Prepared Part B Get the Ball Rolling on Part C Event Planning Tips Part D Tips for Bringing the Event to Life Another Scenario Part E Discussion and PracticeUnit 3 How to Organize a Convention Part A Planning a Checklist Part B An Exhibition at MECC--an Example Part C Guide for Overseas Exhibitors Part D Discussion and PracticeUnit 4 How to Win a Bidding Part A Preparation Part B Feasibility Study Part C Proposal Documents Part D Discussion and PracticeUnit 5 How to Plan an Event Part A Objectives for Different Types of Events Part B Budgeting Part C Initial Planning Part D Budget Breakdown Part E Discussion and PracticeUnit 6 How to Create Event Management Manual Part A What Can a Management Manual Help? Part B Corporate Event Operations Manual Checklist Part C Manual Design Part D Checklists Part E Discussion and PracticeUnit 7 The Event Management Process Part A Event Management Life Cycle Part B Proper Scheduling Benefits Part C Corporate Events,Fund—Raisers,Special Events Part D Create Critical Paths Part E Discussion and PracticeUnit 8 Event Signage and Shutdown Procedure Part A Event Signage Part B Event Shutdown Procedure Part C Discussion and PracticeUnit 9 Evaluation through Measurement and Analysis Part A Evaluation Process Part B Quantitative and Qualitative Evaluation Methods Part C Cost Benefit Part D Discussion and Practice Part A How to File Office Documents Part B How to Establish the Filing Systems Part C Corporate Event Office Requirements Part D Documentation and Risk Part E Discussion and Practice翻译练习参考答案References
摘要:
本书为前期已经出版的《会展英语》的配套教材,旨在《会展英语》理论知识基础上,为培养会展经济专业学生及会展从业人员在实际操作过程中的英语应用能力做一种探索。本书分10个单元,内容涉及会议和展览的各主要环节的运作细节,包括会展接待与食宿安排、招标与投标胜算、参展与办展注意事项、策划预算与管理、参展手册与文档管理、撤展与安全保障等。为帮助学习者消化理解内容,每个单元均附有专业术语词表和行业语句翻译练习;为了帮助课堂师生互动,进一步体验实践效果,本书每个单元还设计了相关环节的模拟演练与讨论。 本书大多取材于西方成熟市场的经验,语言地道而又明了易懂,可作为高等院校会展经济专业的教材,也可作为会展专业高职高专的参考教材,并可供成人教育相关专业学员以及会展经济从业人员学习参考。
主题:
英语
中图分类:
H31 版次： 4
主要责任者:
周岩
主要责任者:
陈宜平
主要责任者:
张达球